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Market Intelligence

Price against the market, not a guess.

Compete tracks competitor pricing and availability in your submarket and alerts you when the market moves, so pricing and concession decisions run on live data, in the same platform you lease from.

See Compete on your submarket.

See demo →
2 bed · Skyline at Roosevelt
Submarket: Roosevelt Row, 1.5 miles · 6 comparable properties
Compete
$2,250$2,187$2,125$2,062$2,000JanFebMarAprMay
Your 2 bed, $2,095Market median, $2,180
Market movedMedian 2-bed asking up $45 this week. Two comps dropped their concessions.
Refreshed continuouslyAlerts when the submarket moves

Live submarket pricing, where you lease. Competitor pricing and availability refresh continuously, and alerts land the moment the market moves.

Operators running 2,000 to 60,000 units run the renter journey on Union.

Mark-Taylor Residential Pacificap Quarterpenny Management PLK Communities Optim Real Estate Services McKinney Properties Avanti Residential Vertus Properties CAPREIT

Stop pricing
in the rearview mirror.

Most pricing decisions lean on data that’s weeks old. By the time it lands, the submarket has already moved. Compete keeps competitor pricing and availability in front of you continuously, where the decision gets made.

Arizona Canal in downtown Scottsdale

Live data where you make the call.

Compete keeps competitor pricing and availability in front of you continuously, and because it lives where you lease, acting on it is one step, not a separate workflow.

Competitor pricing,
refreshed continuously.

See what comparable units in your submarket are asking, refreshed continuously.

Learn more →

Comparable units, not whole-property averages, so a 2 bed is compared with 2 beds.

ComparableAskingConcession
The Hollis$2,1951 month free
Parkline$2,150None
Roosevelt Lofts$2,2402 weeks free
Your unit 214$2,095None

Availability signals,
before occupancy shows it.

Watch supply tighten or loosen before it shows up in your occupancy.

Learn more →

Exposure in the submarket, by floor plan, week over week.

Available units in the submarket
By floor plan · this week versus last
Supply
2 bed, last week14
2 bed, this week9
1 bed, last week22
1 bed, this week25
2 bed supply down 36%1 bed supply up 14%

Act in one step.
Price on live data.

Most pricing decisions lean on data that is weeks old. Compete keeps competitor pricing and availability in front of you continuously, in the same platform you lease from, so adjusting a price or a concession is a change on the record, not an export.

  • See what comparable units in your submarket are asking, refreshed continuously.

  • Watch supply tighten or loosen before it shows up in your occupancy.

  • Get notified the moment the submarket shifts, so you can adjust price and concessions in time.

  • Intelligence sits next to leasing; no spreadsheets to export.

Market-move alerts
Roosevelt Row submarket · this week
Live
The HollisDropped 1 month free on 2 bedsConcession
Parkline2 bed asking up $40Price
Submarket2 bed availability down 36%Supply
Roosevelt Lofts3 new 2 bed listingsSupply
Your unit 214Quoted $2,095, $85 below the medianReview
Concessions2 of 6 comps now offer noneConcession

Not in a spreadsheet.
Intelligence beside leasing.

Compete lives in the same tab as the lead, the quote, and the lease, so a pricing or concession decision is a change on the record, not an export, a meeting, and a re-key.

Compete says where the market is.
A quarterly report says where it was.

Compete, inside Union

Live submarket pricing and availability next to the unit you are quoting, with alerts the moment the market moves.

Rent surveys and spreadsheets

Weeks old by the time they land, and acted on in a separate workflow nobody has time to run.

AlertMedian 2-bed asking in Roosevelt Row is up $45 this week. Your unit 214 is now $85 below the median.
Sent to Maya T. and the pricing team

Market-move alerts

Get notified the moment the submarket shifts, so you can adjust price and concessions in time.

✓
Unit 214
Quoted $2,095, market median $2,180
✓
Adjust the quote
On the record, live for agents and the AI
○
Concession
None, 2 of 6 comps also offer none

Decisions in one platform

Intelligence sits next to leasing; no spreadsheets to export. Adjust the quote or the concession on the record and the change is live for your team and the AI.

ComparableConcession
The Hollis1 month free
Roosevelt Lofts2 weeks free
ParklineNone
Canal FlatsNone, pulled this week

Concessions tracked, not guessed

See which comps are offering concessions and which just pulled them, so your specials respond to the submarket instead of the calendar.

“We rolled out Union’s AI across our portfolio and became #1 in the nation in resident loyalty.”

John CarlsonChief Executive Officer, Mark‑Taylor Residential

Read the Mark‑Taylor story →
John Carlson, Chief Executive Officer, Mark-Taylor Residential

Compete, in your submarket

Live

Submarket pricing, not a quarterly report

Real-time

Alerts when the market moves

1 tab

Intelligence and leasing together

Compete works better
because it is not a point solution.

It lives on the same platform as your CRM, leasing, AI agents, marketing, renewals, and resident operations, working from the same renter record the rest of Union is already working from.

AI CRM AI Voice Agent AI Web Chat Agent Assist Leasing Renewals Marketing
Market Intelligence
Ancillary Revenue

FAQs

What is Compete?
Compete is Union’s market intelligence. It tracks competitor pricing and availability in your submarket, refreshes continuously, and alerts you when the market moves, inside the same platform you lease from.
How current is the data?
Competitor pricing and availability refresh continuously, and alerts land the moment the submarket shifts, so the decision runs on live data rather than a report that is weeks old by the time it arrives.
Does it set my prices for me?
No. It puts live pricing and availability beside the decision, and alerts you when something changes. Your team sets price and concessions, and because Compete lives where you lease, the change is one step on the record.
What can I compare?
Comparable units in your submarket, by floor plan, with their asking rent and concessions, plus availability signals that show supply tightening or loosening before it shows up in your occupancy.
Do I need to export anything?
No. Intelligence sits next to leasing, so there are no spreadsheets to export and no separate workflow to run. Acting on it is one step.
How long does implementation take?
About 30 days from kickoff to go-live. Union travels to you and is onsite for kickoff and training, and your team joins Union Slack channels for daily access to the people who build the product.

Price on live data.

See Compete on your submarket.