Sign in
Book a demo

Solutions

Platform

AI CRMLeasingRenewals

AI agents

AI Voice AgentAI Web ChatAgent Assist

Growth and revenue

MarketingMarket IntelligenceAncillary Revenue

Resources

BlogEventsAssociationsAboutCareers
Customers
Sign in
Book a demo
Renewals

Every renewal starts with the whole relationship.

The renewal lives on the same record as the lease and every conversation before it, so a resident is never a stranger at renewal time. Keep a person on the conversation while AI handles routine outreach, on your terms.

See it on your renewal workflow.

See demo →
J
Jordan W.
Resident · 214, Skyline at Roosevelt · since Oct 2024
Renewal
✓
Lease ends Nov 30
12-month term at $1,790, covered parking included
✓
Residency
2 service requests, both closed in under a day
✓
Earlier conversations
Asked about covered parking in May, added space 14
✓
Renewal owner
Priya N., renewal specialist
AI Compose · draft for Priya to review
Hi Jordan, your lease at 214 is up Nov 30 and we would love to keep you. A 12-month renewal holds your rate at $1,790 with covered parking included. Want me to send the offer over?
SendEditDismiss
Fair-housing check passedRate from the renewal offer

A person owns the renewal. AI handles the routine. You set the mix by property, channel, or workflow, and the resident is never a stranger.

Operators running 2,000 to 60,000 units run the renter journey on Union.

Mark-Taylor Residential Pacificap Quarterpenny Management PLK Communities Optim Real Estate Services McKinney Properties Avanti Residential Vertus Properties CAPREIT

A renewal,
not a re-introduction.

When the renewal lives in a different system from leasing, the resident effectively starts over. The history of the residency, the service requests, the earlier conversations, none of it follows them into the renewal, and the team works from a thin record at the exact moment the relationship matters most.

Poolside terrace at dusk at a Mark-Taylor community, with fire pit, cabanas and the Arizona mountains behind

The relationship
doesn’t reset at renewal.

In Union, the renewal is just the next chapter on the same record. The team sees the full residency, the AI can handle routine outreach while a person owns the renewal conversation, and centralized renewal specialists work from the same record as on-site staff.

On the renewal:
the full resident history.

Every renewal opens with the resident’s entire relationship, leasing, residency, and prior conversations, not a blank record.

Learn more →

Service requests, earlier conversations, and the original lease are on the same record the renewal opens from.

J
Jordan W.
Resident since Oct 2024 · full history on the record
Oct 2024 Toured 214 with Maya T., signed a 12-month lease
Feb 2025 Service request, dishwasher, closed the same day
May 2025 Asked about covered parking, added space 14
Sep 2025 Renewal opened by Priya N., whole relationship attached

You decide
AI versus human.

Keep a person on the renewal conversation while AI handles routine outreach like delinquency notices, set by property, channel, or workflow.

Learn more →

Change the mix any time. Nothing is AI-only unless you choose it.

AI versus human
Skyline at Roosevelt · renewals and resident outreach
Your settings
Renewal conversationsHuman
Delinquency noticesAI
Renewal reminders, 60 days outAI
Rate negotiationHuman

You keep the dial.
The resident feels known.

Centralizing renewals does not have to cost you context. Specialist renewal teams see the same record as on-site staff, and the operator decides how much is AI and how much is human.

  • Every renewal opens with the resident’s entire relationship, leasing, residency, and prior conversations, not a blank record.

  • Keep a person on the renewal conversation while AI handles routine outreach like delinquency notices, set by property, channel, or workflow.

  • Specialist renewal teams see the same record as on-site staff, so centralizing renewals does not cost you context.

  • AI Compose drafts renewal SMS and email with fair-housing guardrails, so outreach is fast and compliant.

Renewals, next 60 days
Centralized renewal team · 3 properties
Live
Jordan W.214, ends Nov 30Offer sent
Priya N.318, ends Dec 15Human, in conversation
Marcus T.102, ends Dec 1AI reminder sent
Sam K.411, ends Nov 20Renewed, 12 months
Alex R.207, ends Dec 20Needs owner review
Danielle R.219, ends Jan 5Offer drafted

Renewal conversations
deserve a person on the line.

Union never forces AI-only. The renewal conversation stays with a person who can see the whole relationship, while AI handles the routine outreach around it, on your terms.

AI handles the outreach.
A person owns the renewal.

The renewal conversation

A person, opening from the resident’s whole relationship: the lease, the residency, and every conversation before it.

Routine outreach

AI Compose drafts reminders and notices with fair-housing guardrails, and you decide where it runs, by property, channel, or workflow.

✓
Priya N., renewal specialist
42 renewals in the next 60 days, 3 properties
✓
Maya T., on-site
Same record, same history, Skyline at Roosevelt
✓
Shared record
Every conversation visible to both

Dedicated renewal owners

Specialist renewal teams see the same record as on-site staff, so centralizing renewals does not cost you context.

60-day renewal reminder, SMS
Drafted by AI Compose from the renewal offer on the record. Fair-housing check passed.
● Scheduled, Oct 1 at 9:00

Outreach with guardrails

AI Compose drafts renewal SMS and email with fair-housing guardrails, so outreach is fast and compliant. Your team owns the knowledge it draws from.

Day 3 AI sends a balance reminder by SMS
Day 7 AI follows up with a payment link
Day 8 Resident asks a question, routed to Priya N.
Day 8 Resolved, logged on the record

Delinquency outreach, handled

AI handles delinquency outreach while a person owns the relationship, and anything the AI cannot answer routes to your team with the full thread.

“We rolled out Union’s AI across our portfolio and became #1 in the nation in resident loyalty.”

John CarlsonChief Executive Officer, Mark‑Taylor Residential

Read the Mark‑Taylor story →
John Carlson, Chief Executive Officer, Mark-Taylor Residential

Renewals on one record

4

Ways to set the AI-versus-human mix: property, time, channel, workflow

1

Record, the resident’s full history from first tour through renewal

0

Cold starts, every renewal opens with the whole relationship

Renewals work better
because they are not bolted on.

It lives on the same platform as your CRM, leasing, AI agents, marketing, renewals, and resident operations, working from the same renter record the rest of Union is already working from.

AI CRM AI Voice Agent AI Web Chat Agent Assist Leasing
Renewals
Marketing Market Intelligence Ancillary Revenue

FAQs

What happens to the resident’s history at renewal?
It is already on the record. The renewal opens from the same record as the original lease, the residency, the service requests, and every conversation before it, so the team never works from a thin record at the moment the relationship matters most.
Can I keep a person on the renewal and use AI elsewhere?
Yes. Keep a person on the renewal conversation while AI handles routine outreach like delinquency notices and renewal reminders. You set the mix by property, channel, time, or workflow, and you can change it any time.
What is AI Compose?
AI Compose drafts renewal SMS and email for your team to review and send, working from the offer on the record and your approved property knowledge, with fair-housing guardrails on every draft.
Does it work with a centralized renewal team?
Yes. Dedicated renewal specialists see the same record as on-site staff, so centralizing renewals does not cost you context, and the resident still feels known.
What happens when a resident asks the AI something it cannot answer?
It routes to a person on your team with the full thread attached. Union never forces AI-only, and nothing the AI cannot answer gets repeated to a resident.
How long does implementation take?
About 30 days from kickoff to go-live. Union travels to you and is onsite for kickoff and training, and your team joins Union Slack channels for daily access to the people who build the product.

Make renewals
a continuation, not a restart.

See it on your renewal workflow.