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Ancillary Revenue

Revenue your
on-site teams
never have to touch.

Resident-funded products that add net-new, high-margin income at no cost to you, billed and managed inside the same platform as everything else. The fastest, lowest-friction way to start with Union.

We’ll model the revenue on your portfolio.

See demo →
Ancillary revenue
All properties · trailing six months · resident-funded
Net-new
Enrolled residents1,418up 17%
Operator cost$0
On-site workNone
MarAprMayJunJulAug
Credit BuilderUnion Security Deposit
Billed and managed by UnionResidents fund it

Resident-funded. Net-new. Zero on-site lift. Union bills and manages both products in-platform, so the revenue shows up without the on-site team touching it.

Operators running 2,000 to 60,000 units run the renter journey on Union.

Mark-Taylor Residential Pacificap Quarterpenny Management PLK Communities Optim Real Estate Services McKinney Properties Avanti Residential Vertus Properties CAPREIT

A service, not a junk fee.

Ancillary revenue in this industry usually means nickel-and-diming residents with junk fees. Union built products residents actually benefit from: a deposit alternative that frees up cash at move-in, and rent reporting that raises a resident’s credit score for paying on time.

Ethan Lacey, Union founder and CEO, in conversation with an operator at the Union booth at Apartmentalize 2026

Net-new income, zero on-site lift.

Residents fund them, so the revenue is net-new at no cost to the operator. Union manages them in-platform, so the on-site team does nothing. First revenue lands 45 to 60 days after kickoff, often before the full platform is even live.

Union Security Deposit.

Residents pay a small monthly fee instead of a lump-sum move-in deposit, with funds held at Wells Fargo.

Learn more →

Offered at signing, billed monthly, managed by Union. The lump-sum barrier at move-in goes away.

P
Priya N.
Move-in · unit 318 · Oct 1
Signing
○
Lump-sum deposit
$1,840 due at move-in
✓
Union Security Deposit
Small monthly fee instead, no lump sum
✓
Funds held at Wells Fargo
Managed by Union, not the on-site team
✓
Enrolled at signing
Billed monthly inside the platform

Credit Builder.

Reports residents’ on-time rent payments to the credit bureaus, so paying rent builds their score.

Learn more →

An Affinity Partner product of the Arizona Multihousing Association, offered to AMA members as a resident benefit.

J
Jordan W.
Credit Builder · 214, Skyline at Roosevelt
Enrolled
✓
On-time payments reported
11 of 11, three credit bureaus
✓
Resident benefit
Paying rent builds the resident’s credit score
✓
Operator revenue
Resident-funded, you set the price and keep the spread
✓
On-site work
None, managed in-platform

First revenue in 45 to 60 days.
Often before the platform is live.

Ancillary is the fastest, lowest-friction way to start with Union. Residents fund it, Union manages it in-platform, and the on-site team does nothing.

  • Residents pay a small monthly fee instead of a lump-sum move-in deposit, with funds held at Wells Fargo.

  • Reports residents’ on-time rent payments to the credit bureaus, so paying rent builds their score.

  • Net-new, high-margin revenue with no added on-site work and no cost to the operator.

  • The fastest, lowest-friction way to start with Union, then grow into the full platform.

Enrollment
Skyline at Roosevelt · move-ins this month
Live
Jordan W.Credit BuilderEnrolled
Priya N.Union Security DepositEnrolled at signing
Marcus T.Both productsEnrolled
Sam K.Credit BuilderReporting, month 3
Alex R.Union Security DepositBilled monthly
Danielle R.Offered at signingPending

Residents benefit. Operators earn.

A deposit alternative that frees up cash at move-in, and rent reporting that raises a resident’s credit score for paying on time. Residents fund them, so the revenue is net-new at no cost to the operator.

A fee residents resent.
Or a service residents use.

Union ancillary products

Resident-funded, resident-benefiting, billed and managed in the same platform as everything else.

Junk fees

Nickel-and-diming residents for revenue the on-site team has to defend at the desk.

Day 0 Kickoff: Credit Builder and Union Security Deposit
Day 30 Platform live, if you start with the full CRM
Day 45 to 60 First ancillary revenue lands
Then Expand into leasing, AI agents, and renewals

Land, then expand

The fastest, lowest-friction way to start with Union, then grow into the full platform on your timeline.

✓
Resident price
Set by you
✓
Union per-resident fee
Below standalone rent-reporting tools
✓
Spread
Kept by the operator

You set the price, keep the spread

You set the resident price, keep the spread, and pay a per-resident fee below what standalone rent-reporting tools charge.

Arizona Multihousing Association
Credit Builder is an Affinity Partner product of the AMA, offered to member communities as a resident benefit.
● Affinity Partner

An AMA Affinity Partner product

Credit Builder is also an Affinity Partner product of the Arizona Multihousing Association, offered to AMA members as a resident benefit.

“The way we’ve balanced AI plus five-star service is really what sets us apart. We’re leveraging technology to automate and streamline, not to replace. That TALi award reinforces it, because TALi is real feedback from real residents.”

Alyssa EgeManager of Strategic Communications, Mark‑Taylor Residential

Read the Mark‑Taylor story →
A Union crew filming an interview at Apartmentalize 2026
Filming the Mark‑Taylor customer story

Resident-funded revenue

$0

Cost to the operator, fully resident-funded

45 to 60

Days to first ancillary revenue, often before full rollout

3

Credit bureaus that receive on-time rent payments reported by Credit Builder

Ancillary works better
because it is not a point solution.

Both products are billed and managed inside the same platform as your CRM, leasing, AI agents, marketing, and renewals, so enrollment happens at signing and the on-site team does nothing.

AI CRM AI Voice Agent AI Web Chat Agent Assist Leasing Renewals Marketing Market Intelligence
Ancillary Revenue

FAQs

What is Union Security Deposit?
A deposit alternative. Residents pay a small monthly fee instead of a lump-sum move-in deposit, with funds held at Wells Fargo. It is offered at signing and billed and managed inside the platform, so it frees up cash for the resident at move-in and creates net-new revenue for the operator.
What is Credit Builder?
Rent reporting. Credit Builder reports residents’ on-time rent payments to the credit bureaus, so paying rent builds their score. It is also an Affinity Partner product of the Arizona Multihousing Association, offered to AMA members as a resident benefit.
What does it cost the operator?
Nothing. Residents fund both products, so the revenue is net-new at no cost to the operator. You set the resident price, keep the spread, and pay a per-resident fee below what standalone rent-reporting tools charge.
What does the on-site team have to do?
Nothing. Union bills and manages both products in-platform. Enrollment happens at signing, and there is no added on-site work.
Can I start with ancillary before the full platform?
Yes. Ancillary is the fastest, lowest-friction way to start with Union. First revenue lands 45 to 60 days after kickoff, often before the full platform is even live, and you grow into leasing, AI agents, and renewals on your timeline.
How long does implementation take?
About 30 days from kickoff to go-live. Union travels to you and is onsite for kickoff and training, and your team joins Union Slack channels for daily access to the people who build the product.

Add a revenue line
in your first 60 days.

We’ll model the revenue on your portfolio.