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Marketing

See which campaigns
actually drive leases.

ILS syndication, review management, and campaign performance on the same platform where leads land. True attribution by source, agent, property, and campaign. Not guesswork.

We’ll map attribution on your portfolio.

See demo →
Signed leases by source
Last 90 days · all properties
Attribution
Signed leases97up 18%
Attribution1:1
Dimensions4
Website38
Apartments.com26
Google19
Zillow14
Source captured at lead creationRolls up by source, agent, property, campaign

Cost per lease, not cost per click. The lead’s source travels with it to the signed lease, so every number rolls up by source, agent, property, and campaign.

Operators running 2,000 to 60,000 units run the renter journey on Union.

Mark-Taylor Residential Pacificap Quarterpenny Management PLK Communities Optim Real Estate Services McKinney Properties Avanti Residential Vertus Properties CAPREIT

Attribution
you can act on.

When marketing and leasing live in different systems, attribution is a reconciliation project. In Union it’s just the record. The source captured on day one is the source on the signed lease.

A Mark-Taylor community courtyard at dusk in Scottsdale, Arizona

From impression
to lease, attributed.

Because the lead’s source travels with it all the way to the signed lease, you can finally see cost per lease, not cost per click, and move spend accordingly.

Down to the lease:
true source attribution.

Every lead and every lease rolls up by source, agent, property, and campaign.

Learn more →

Source is captured when the lead is created, by Juno, by Union Voice AI, or by your team, and stays on the record through the signed lease.

SourceLeadsToursLeases
Website2127138
Apartments.com1644926
Google1404419
Zillow953014

Spend that
follows outcomes.

Shift budget toward the campaigns that produce leases, not just clicks.

Learn more →

Compare cost per lease by campaign and move budget with the lease count in front of you, not the click count.

Campaigns
Q3 · 4 properties · ranked by cost per lease
Website38 leases, lowest cost per leaseScale
Google19 leases, up 18% on the quarterScale
Apartments.com26 leases, steadyHold
Zillow14 leases, cost per lease risingReview
Social6 leases, highest cost per leasePause

Marketing lives
where the leads land.

ILS syndication, review management, and campaign performance live on the same platform as the CRM, so the source captured on day one is the source on the signed lease.

  • Push and manage listings across the major ILSs from one place.

  • Monitor and respond to reviews where reputation turns into tours.

  • Every lead and every lease rolls up by source, agent, property, and campaign.

  • Shift budget toward the campaigns that produce leases, not just clicks.

Attribution by agent and property
Last 90 days · signed leases
Live
Maya T.Skyline at Roosevelt14 leases
Priya N.The Hollis11 leases
Jordan W.Parkline9 leases
Sam K.Skyline at Roosevelt8 leases
Juno, web chatAll properties22 leads to lease
Voice AI, after hoursAll properties17 leads to lease

Spend where
the leases come from.

When marketing and leasing live in different systems, attribution is a reconciliation project and spend follows clicks, because the leases are in another tool. On Union the lead’s source travels with it to the signed lease.

Cost per click says what you spent.
Cost per lease says what worked.

Union Marketing

Source travels with the lead to the signed lease. Attribution is just the record, by source, agent, property, and campaign.

Marketing in a separate system

Attribution is a reconciliation project, and spend follows clicks because the leases live in another tool.

✓
Apartments.com
Listings synced, 214 and 318 live
✓
Zillow
Listings synced, pricing updated 2 minutes ago
✓
Unit 214
Available Oct 1, $1,840, on every listing

ILS syndication

Push and manage listings across the major ILSs from one place, with availability and pricing from the same record your leasing team quotes from.

Google review · 4 stars · Skyline at Roosevelt
“Maya made the tour easy and answered everything on the spot. Parking was the only hassle.”
● Reply drafted for your approval

Review management

Monitor and respond to reviews where reputation turns into tours.

Aug 18 Lead created from Zillow, source captured
Aug 19 Toured 214 with Maya T.
Aug 28 Application submitted
Sep 2 Lease signed, attributed to Zillow

Every lead keeps its source

Whether Juno, Union Voice AI, or your team created the lead, the source is captured once and stays with the record to the signed lease.

“There’s no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there.”

Dustin LaceyChief Technology Officer, Mark‑Taylor Residential

Read the Mark‑Taylor story →
Union team members in conversation with operators around a conference table at an industry event.
Union with operators at an industry event

Attribution on one record

1:1

Lead-to-lease attribution

4

Dimensions every number rolls up by: source, agent, property, campaign

Cost per lease

Measured, not cost per click

Marketing works better
because it is not a point solution.

It lives on the same platform as your CRM, leasing, AI agents, marketing, renewals, and resident operations, working from the same renter record the rest of Union is already working from.

AI CRM AI Voice Agent AI Web Chat Agent Assist Leasing Renewals
Marketing
Market Intelligence Ancillary Revenue

FAQs

What does Union Marketing include?
ILS syndication, review management, and campaign performance, on the same platform where the leads land. Because leasing runs on the same record, every lead and every lease rolls up by source, agent, property, and campaign.
How does attribution work?
The source is captured when the lead is created, whether by Juno, by Union Voice AI, or by your team, and it stays on the record through the tour, the application, and the signed lease. There is nothing to reconcile, because marketing and leasing share the record.
Can I see cost per lease by campaign?
Yes. Spend and signed leases roll up by campaign, so you see cost per lease, not cost per click, and can move budget toward the campaigns that produce leases.
Does it cover my listings?
Yes. Push and manage listings across the major ILSs from one place, with availability and pricing from the same record your leasing team quotes from.
What about reviews?
Union monitors reviews and surfaces them where reputation turns into tours, with replies drafted for your approval, so the response is fast and the tone is yours.
How long does implementation take?
About 30 days from kickoff to go-live. Union travels to you and is onsite for kickoff and training, and your team joins Union Slack channels for daily access to the people who build the product.

Find the campaigns
that actually lease.

We’ll map attribution on your portfolio.