The AI CRM for multifamily. Built, not bolted on.
Union runs the entire renter journey, from marketing and AI leasing through renewals and vacates, on one platform and one record. The AI sees everything the CRM sees, because it is the CRM.
Book a 20-minute demoProperty management has fragmented into four to six disconnected systems
Every function lives in its own tab
PMS, CRM, AI chat, AI voice, applications, screening, payments, and marketing each hold their own slice of the renter's data. Your team reconciles instead of leasing.
AI bolt-ons can't see what the CRM sees
Scripted assistants hand off cold, and the leasing agent starts the conversation over. The promised efficiency gets eaten by stitched workflows and lost context.
Margins compress while expectations rise
Rent growth has flattened, subsidies expired, and turnover tops 50% in entry-level roles. Class A still owes a five-star experience.
The stack itself has become the bottleneck. Operators don't need another tab. They need the patchwork to collapse into one system the AI can actually reason over.
Everyone claims the renter journey now. The question is whether it's one system or several stitched together.
| AI overlaysElise, Knock, Funnel | Legacy PMS suitesYardi, RealPage, Entrata | Union | |
|---|---|---|---|
| Architecture | An overlay riding on top of the PMS, syncing a copy of its data | A federation of acquired modules, each with its own login | One product on a single data model |
| What the AI sees | Only what the PMS exposes, often just stage, not full history | A synced copy across separate systems that never fully align | Everything the CRM sees, the live record |
| How it's built | Bought or integrated; bundling presented as unification | Acquired companies bolted together; customers feel the seams | Engineered end to end, one roadmap |
| Warm handoff | Missing. The team restarts every conversation cold | Across tools, with discrepancies surfacing in reports | Native to the platform, no seam |
The edge isn't coverage. It's architecture. Union is the only platform where the CRM and the AI are the same product on one data model, so the AI acts on the live system of record.
Mark Taylor, in numbers
Union was founded alongside Mark Taylor in 2018. These are their published outcomes.
"There's no one in PropTech SaaS that prioritizes support and partnership the way Union does. Union is peerless there."
Dustin Lacey, CTO, Mark Taylor
One platform, the entire renter journey
Union connects to your PMS (Yardi, RealPage, ResMan, Entrata) and replaces the patchwork around it. One login. One record. One AI engine.
The five reasons operators switch
Run the entire renter journey from one place
One platform, one login, one data model, instead of four to six vendors with overlapping capabilities.
Context, not cold starts
Union's AI answers with the prospect's full history, live unit availability, and application status, day and night.
You decide how much AI
Set the AI-to-human mix by property, channel, time, or workflow, with native warm handoff and an Agent Assist co-pilot for new staff.
Revenue, not just savings
Resident-funded products, Credit Builder and Union Security Deposit, add net-new income at no cost and no on-site lift. First revenue in 45 to 60 days.
A partner invested in your outcomes
Live in 30 days. Your team is in our Slack. Our VP of Customer Success is on-site for kickoff, not on a webinar.
Frequently asked questions
What is an AI-powered CRM for multifamily?
An AI-powered CRM for multifamily is a single platform that manages the entire renter journey, from marketing and lead capture through leasing, renewals, and move-out, with AI operating directly on the live customer record rather than on a synced copy. Union is an AI-powered CRM for multifamily built on one data model, so its AI chat and voice agents can see the same complete history a leasing agent sees.
What is the difference between an AI leasing bot and an AI-native CRM?
An AI leasing bot is an overlay that sits on top of a property management system and works from whatever data that system exposes, which is often just the lead stage rather than the full conversation history. An AI-native CRM is the system of record itself, so the AI reasons across marketing, leasing, and the resident lifecycle without a sync step. The practical difference shows up at handoff: an overlay hands a cold conversation to a human, while a native system transfers full context.
Does Union replace my property management system?
No. Union integrates with Yardi, RealPage, ResMan, and Entrata, which feed occupancy and revenue data into Union. What Union replaces is the patchwork of point solutions around the PMS: the separate leasing CRM, the AI chat vendor, the AI voice vendor, and the applications and screening tools.
How long does implementation take?
Union goes live in about 30 days, with the VP of Customer Success on-site for kickoff. Operators who adopt the resident-funded ancillary products typically see first revenue within 45 to 60 days.
Can I control how much AI my team uses?
Yes. Union lets you set the AI-to-human mix by property, time window, channel, or workflow, so you can run AI on delinquency notices while a human owns renewal conversations. Warm handoff is native: the AI stays on the call until a person greets the customer. Roughly one in four renters still prefer a human, and Union never forces an AI-only path.
What size portfolio is Union built for?
Union's sweet spot is multi-property owner-operators and management companies running 5,000 to 15,000 units, Class A and B, though it serves portfolios from roughly 2,000 to 20,000 units.
How is Union different from Elise AI, Knock, or Funnel?
Elise, Knock, and Funnel are AI and leasing overlays that ride on top of a property management system and work from a synced copy of its data. Union built the CRM and the AI as one product on a single data model, so the AI acts on the live record and warm handoff is native rather than bolted on. Union also runs renewals, vacates, and resident revenue products, not leasing alone.
Lease faster, market smarter, and grow revenue in an AI-powered CRM that runs the entire renter journey, including renewals and vacates. Built, not acquired.
See Union in action
Twenty minutes, your portfolio, real numbers. No slide deck unless you want one.